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How to Develop Content

Published October 02, 2023

Once you have your web site up and running, it is time to keep the content coming. If you had a clear vision when you got started, your first batch of content should take care of itself. Here are some ideas to help with coming up with more content:

• Keep something around you at all times to jot down ideas as you have them. This could be a pocket journal or a notes application on your phone. The idea is to capture the idea as you have it so it isn't lost in the ether as a though will leave as quickly as it arrives.
• When you have an idea, see if you can convert it into a topic by coming up with three or more pages/posts that relate to it. This way, you can expand on the idea to provide more insight to your users and get your idea across better. It also allows you to present the idea in several different ways to that it can be understood better.
• When developing an idea, start out on paper, making a rough outline and jot down every thought you had about it as quickly as you can to make sure you don't lose anything. By the time you get to the keyboard to type it up, the idea should be fully formed and you should be just making it presentable.
• Keep a copy of everything you write down in a folder (or folders, arranged by topic) so that you can go back to them from time to time to see if you're inspired by a new idea for that topic. It may be as simple as something you had jotted down in the prior bullet but did not use that sparks your creativity for a related idea.
• Ask for feedback and listen to it to get a sense of how your message is being received or if your users have something they want to see. If you have users with like minds to yours, you can feed off of each other to make a better product.

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